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Why Google My Business matters?


If you want to improve your chances in search results, then an optimized Google My Business (GMB) listing matters. Here’s why:

Local information

According to stats from Google, 46% of all Google searches have local intent. And 50% of those searching for local results are looking for business information like contact information.

Increase clicks

A survey found 60% of mobile users were "very likely" to click on the first two or three results they saw, which is significant given how GMB results appear in mobile searches.

The 'Three Pack'

The GMB results of all local searches appear in 93% of all local searches. This means businesses lucky enough to be listed in the first three results of a local intent search get the traffic & potential sales. We optimise your Google listings to give you a fighting chance of being in the 'Three-Pack'.

Mobile users matter

A 2018 survey from Uberall found that 'near me' searches – those with local intent were used by 83% of smartphone shoppers. Mobile search has now overtaken the desktop. In Q1 2019, 62% of Google searches were mobile, and 50% on Yahoo. Only Bing has a minority of searches on mobile (23%).

Reviews are important

91% of consumers depend on online reviews to make purchase decisions. GMB is an online place for the customer to leave their feedback. It is also a place where you can respond to feedback, so respond to as many reviews as you can. Customers prefer local businesses that engage with them. Google considers this to be proactive communication and engagement.

GMB increases business discovery

Companies that use Google My Business get their business listing found either through a direct search or by a discovery search. Meaning a customer finds your business because they are searching for a product, service area or a category that you offer, and your GMB profile listing appears in their Google search. On average, potential customers will find your business 852 times from discovery searches and 157 times from direct searches. That’s 84% to 16%. It's also worth noting that potential new customers do discovery searches.

Google Search is your friend

That’s because up to 75% of your GMB listing views will come from a Google Search. The remaining 25% originates from Google Maps for local business. Google Search and local SEO go hand in hand. If you optimise your company's website, people will find you via the Google Search engine. Add a GMB listing, and your discoverability increases dramatically.

Your website matters

After people have found you via Google Search, see your Google My Business listing, the most common course of action after visiting your website. 56% will check out your website, 24% will give your business a call, and 20% will ask for directions. Again, this emphasises the importance of SEO. This time alone, it's not about ranking on Google but instead optimising your website for a pleasant user experience.

Photos, photos, photos

Quality photos, not just any photos or stock photos. Actual photos will showcase your business. According to Google, businesses that have post photos on their GMB profile receive 42% more requests for directions. Also, 35% more clicks to their websites. Hotels, on average, have 150 images, followed by restaurants with 67. Companies with more photos gain more website visits, more phone calls and more direction requests. Photos matter!

Be different

According to Google, 67% of people are looking for more virtual tours in their search today. You can add Google Street View 360 Tours as images to your GMB profile when working with a Trusted Google Photographer and Street View contributor like Dynamics Tech. Tours help consumers see what your business looks like. It also helps differentiate yourself from your local competitors.

Our core Google My Business services


Get found by local searchers. Rank in the ‘Three-Pack’ local search results. Show off your business. We optimize your Google so that it helps outranks your local competitors & gains more calls, more enquiries, and more customer reviews than before. Here are our Google My Business services:

Google My Business Audit

We perform a free local SEO audit of your Google My Business account. Our GMB audit includes testing your Links & Website Authority, Rank Checking via competitor businesses and important keywords, Local Business Listing, Customer Reviews & Ratings, and Social Channels reviews. Only then can you determine the issues and where they need to be.

Keyword Research & Competitor Analysis

Our local SEO work will include some digital marketing keyword research to understand what keywords you’re targeting and what opportunities you’re missing. We’ll also look at your local competitors’ strengths & weaknesses for opportunities to see, take advantage of and exploit how you’re performing against them.

GMB Optimisation

Most companies don’t fully optimise their Google My Business listing page, so precisely what our service does for you? Profile fixes, NAP Management (Name, Phone Number, Address), business hours, business address, add Photos, Video, Virtual Tour Photography, Q&A’s, Target Keywords, add custom service categories, business category, Creative Posts & Offers, add or edit Products & Services and much more.

GMB Insights integration

Our tools can view six times more than Google My Business Insights data, and our report displays 18 months of GMB Insights data. See how customers find you, your GMB Reviews, and more. This helps make more informed decisions based on a wider pool of data. Plus, we identify damaging duplicate Google listings for removal which you can access via your GMB dashboard.

Daily GMB monitoring

Our tools: check how your Google My Business profile works and how you compare to others. Also, provide reports that know exactly where you rank, everywhere. Monitor rankings in the organic, local pack, maps, and mobile. We track rankings at the city or postal code level & compare rankings for 100s locations in one report. We also benchmark rankings vs competitors and can recognise the keywords with the highest search volume.

Reputation Management

Gain more online reviews on Google, Facebook or a site like Yell, Yelp, or specific trade sites than before from current and past customers. We’ll help keep track & monitor your online reputation and alert you to new reviews so you can swiftly respond and manage them correctly. Customers often engage with the company’s GMB by leaving reviews. Thus, we help you get more reviews with tools that encourage customers to leave reviews.

Google My Business support and Setup

Make your Business Profile stand out, turn those searches into your customers and get help with the Google My Business dashboard. Setting up your Google My Business (GMB) listing correctly is an important first step in every business’s local search engine optimisation strategy. Get support and setup help with Google My Business.

Google My Business management

Free up time and resources with Google My Business management from Dynamics Tech. We can help transform your GMB listings into a powerful tool for business growth. By working with us, you’ll get a Google My Business manager to help you gain Google My Business benefits.

Google Maps ranking

Google Maps is one of the best local client acquisition channels out there. Like any search engine, ranking on it is a matter of optimisation. Part of our Google My Business service work is to improve your ranking in Maps. Even if you already have a web presence, a Google business account ensures you get top map results.

Digi Connect Solution Google My Business Process


Identify local online competitors and analyze the status of their GMB listings

Diagnose the status of your GMB listing

Perform local keyword research

Build monthly local citations and high-quality contextual links for your business

Create and post relevant content to amplify your local presence

Monthly Google My Business and links report

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Diagnose the status of your GMB listing

Build monthly local citations and high-quality contextual links for your business

Monthly Google My Business and links report