Yes, Video Marketing works because YouTube is the SECOND LARGEST SEARCH ENGINE on which 90% of users say product videos are helpful in their buying process and Facebook also have 8 BILLION VIDEO VIEWS per day.

 

So creating an engaging video & promoting it on different social media channels can help your business to improve your leads.

Builds Trust & Credibility

Encourages Social Shares

Increase Conversion Rate

How Digiconnect Can Help You By Video Marketing Services?

Digiconnect use storytelling technique to engage audience and boost your business. Our video experts team is ready to help you grow with tips, ideas, inspiration, and feedback on your videos.

We create videos for brands, agencies, institutions, and non-profits that drives business. We follow a simple formula for video i.e. Strategy > Production > Marketing.

Strategy Planning for Video

This phase is pre-production phase.

Before starting any work, strategy & planning is required to complete your goals.

 

We need to do the planning, research, problem-solving, and organization necessary to set your video project successful.

 

Selecting the right type of video is planned in this phase such as - animated video, short video, long video, interview, Vlog etc.

 

In this phase, we decide the script of story, theme, Costume, Camera and light, characters, location, budget, video goals and sll pre production work etc.

Video Production

From solid research to the creative approach, from script to storyboard, we'll handle everything.

 

This is a very important phase in which video is recorded, setting up sound & lighting, voiceovers, uses of animations, Video editing, dubbing & many other activities are performed.

 

Visual effects, adding music and sound effects, colour correcting etc. are very important part of video production.

 

After the video production is completed, right selection of title, thumbnail, keywords, description, and hashtags are required.

Video Marketing

Just last & most important phase is marketing. The video is uploaded on different platforms. And Video advertising, YouTube optimization.

 

Video marketing is using video to promote or market your brand, product or service. Businesses create short or long videos about specific topics depicting their product and services and then uploaded to various video sharing websites like YouTube for distribution and exposure.

 

As videos are very appealing have better retention, videos serve as an alternate medium for businesses to convey their message to a wider audience and get more exposure.

Best Platforms For Video Marketing

YouTube

Facebook

Instagram/IGTV

Snapchat

Twitter

Vimeo

Types of Video Marketing (Based on Marketing Funnel)

Starting of the funnel : Awareness Stage 

 

  • Brand Film/Introduction Video
  • Animation Videos
  • Explainer/Tutorial Videos
  • Documentaries
  • Basic Guides
  • How-tos/DIY Videos

Mid Funnel : Mature
Stage

 

  • Video Emails
  • Product video
  • Corporate video/ Company Culture / Events Video
  • Testimonials
  • Announcement Video
  • Social Message Video

Bottom Funnel :  Decision Stage

 

  • FAQ Video
  • Demonstration Video
  • Personalized Videos
  • Webinar/Vlog
  • Thank You Video

 

Compelling Benefits of Video Marketing

Increase and earn new website traffic by telling brand story or testimonial, product in use.

Convinces potential customers to purchase a product or service.

Educating new users: It helps customers understand how to use a product or service.

Answer FAQs & user queries proactively to help businesses reducing support queries.